How business and marketing has evolved overtime.

Updated: Sep 12, 2018

Much has changed in business and marketing over the last decade. Internet did exist and brought some significant changes. But as things continued to develop, new concepts and technologies have brought a major transition in how a business is conducted. Communications technology, computerisation and automation, along with the internet, mean businesses may conduct their customer service from one country and their manufacturing operations from another. Not only does globalisation impact the ways in which businesses conduct the sales and manufacturing sides of their enterprises, it also impacts the workforce, who, in many instances, are now increasingly multicultural.


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1. Personalization is the key.

Earlier every site used to be similar. But with big players like Amazon in the market, everyone had to spruce up their websites. Today, people visit your website because it is different and has something different to offer. Transparency is the key to personalization. Being upfront about your personalization efforts so you can benefit from this exciting innovation.


2. Videos have become more common.

The average attention span of the audience has gone down. You need to be different, interesting, personal and emotional at the same time to make your impression on the audience. It began as personal marketing or messaging and evolved to viral video marketing. Now, social video marketing is all the rage, and this innovation has changed the way companies do business. It's also changed the way that people interact with brands.


3. Mobile marketing is the best way to reach your customers.

When mobiles were launched, nobody thought about its impact on business and marketing. It was developed as a device to stay connected with everyone. Today, mobiles are like personal computers that fit in a pocket. If you lose your mobile, it feels like you’ve lost everything! They are used as a shopping device, an engagement device as well as a gaming device. On an average, a person spends about 5 hours a day on their mobile phones. That’s a lot of time to capture the attention of your target audience. This is easily one of the biggest innovations to hit the business world in decades. It's also one of the most exciting. If companies don’t adapt to this technology, they will fall behind.


4. Social Media on the rise.

With the rise of social media came the prevalence of social media marketing. It would be difficult to find a business that does not make use of social media marketing nowadays. Twitter and Facebook are playing major roles. Failing to use them mean foregoing some of the surest ways to reach an audience and successfully promote a product or service.

The evolution of business and marketing won’t stop. What we have seen in the past 10 years is just the beginning, and the future is very exciting with collaboration of human creativity and technology development.


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